Vanity Fair has a great feature about Groupon and its CEO, Andrew Mason, in its current issue. I wrote about Groupon earlier, and this article delves deeper into some of the issues the company has faced managing the transition from spunky start-up to one with 83 million subscribers around the world. It’s interesting to think how much the Great Recession may have had on the ability to make coupons cool again.

The article is worth a peak just for the portrait of Mason:

Has anyone between the age of 18 and 30 not used Groupon or a similar service yet? How close to market saturation are they? How will they be able to maintain their spot at the top of the pile?